Listerine

Answers

1) The product promotes that you need Listerine in order to make friends and be successful and having bad breath will limit your chances of being happy and having a husband.

2) the facts that the product provides are that 1/3 of people have bad breath and makes you think that you could be one of them as it is said that halitosis is unpredictable and unnoticeable toward you but is noticeable towards other people.

3) We know the target audience is women because there is mostly women on the front covers of these articles and they are sulking showing they are unhappy and not successful.

4)It is attempting to appeal to women because it uses descriptive language such as pathetic and alone to make women feel low about them selves that they need a certain product to help them feel even better about them selves 

5) The persuasive language Technics it uses are  descriptive language, to make the reader feel as if they need the product of they will lose friends if they don't.

6) It suggest that society views at the time were all about appearances and that if someone didn't have one  thing they weren't good enough and would use fear to sell there products  

7) I do think that the people in the ad were represented typically in the 1920s, as women being perfect, and attracting the men and doing the chasing.

Positive and negative representstions

 this video is negatively presenting women. The females in this advert on an number of times in the video, are seen to be vain,selfish,bossy, pushy and much more. As towards the women having mostly seen as men roles in the video anything the women does is just seen as not enough. But towards the end of this video it show how you should dismiss the labels telling you not to hold you back and shine as referring back to panetane being strong and shining.

This advert is representing women negatively as having to edit and change many areas to show that this women can be changed into looking better than she already is.this advert is very effective as to what it shows about modern technology and how to make people believe that, that's the way i should have to look when if fact this women is not even real the way she has been presented.

The target audience 

The first advert shows that the multiple people are of women are being pushed down they are seen as bossy or pushy as their gender,being female is know for them to be vain and much more. the video has different social classes the women in the video showing that everyone is different.

The second advert show that the women is being shaped and changed into something that meets the eye of the audience and producers. Also showing that women are being represented into needing to look more beautiful for the modern day and age society.the making of the advert the end products makes the women look like she is a higher class as she is in good shape and has a more model look giving off the look that she is better.

women are represented differently in most adverts both good and badly vice versa towards men also.the men in the first advert is show more better and successful as of women are just vain and pushy.

terminology & print adverts

Advertising appeals

This advert is using the fear appeal to stop people from smoking also warning them that it will do a great deal of harm to them.

(part 2 in book)

History of advertising advertising

Early advertising

In 1666 in London was a advertise boost, people used newspapers to advertise the lost and found, line adds were predominantly informative.in the second half of the seventeen century, newspapers were very popular. The first french was called la gazette the newspaper was created by Renaudot in 1631. The persona ad was born.

Advertising and the industrial revolution

An advance in technology  means that there is no longer the need to sell products like soap, clothing to local neighboring countries.instead to selling to local customers the manufactures sought markets a long way from their factories. manufactures need to to brand their products in order to recognize them as far off markets were competing with each other.

Bubbles------the pears soap advertising innovation

Advertising success story:
Thomas Barrett was married into a famous soap making family and became fully aware that they need to become more aggressive towards selling their products in order to survive. He bought a copyright to a painting originally entitled 'bubbles', he then added a bar of soap to the bottom left of the image and displayed  the company's name across the top, and starting the series of ads featuring cherubic children which firmly held the brand to the values it owns today.

The first advertising agencies

The agencies were a response to an progressively crowded marketplace , manufactures were aware the promotion of their products was vital as it was a form of  survival. Copywriters became prominent, for a fee. A lot of these men were aspiring   novelists, or journalists, who found out that they would be more profitable if they turned there wordcraft to the service of sales.

Advertising and the first world war

poster advertisements were more common in Europe than the US before 1914. War broke out, various governments involved turned posters into propaganda. The 'Enlist' posters dreamed up by advertising agencies on both sides of Atlantic ensured a plentiful supply of recruits. World war 1 was the increase mechanization of industry, which men't an increase in cost, therefore the desire to create need, which began to influence advertising from the 1920's onward.

Advertising through the great depression 

consumers treated themselves to expensive new goods such as cars, washing machines, radiograms, which all require ads. Advertising rapidly took advantage of the new mass media , using cinema, radio and much more. the first radio ad appeared in 1922. Stock markets crashed in 1929. Media landscape changed forever. Advertising hurtled by around 60% , and didn't return till the 1920's levels until the early 1950's. Advertising got toughened, "hard sale" became an everyday place, with sex, violence, and threats. instead of reassuring consumers, ads bullied and hustled, playing o fears in order to attach their target audience's sparse disposable income to their brands.

Advertising & TV


The UK and Europe, with government controlled broadcasting. Sylvester weaver though of an idea of selling not whole shows to advertisers, but separate them into small blocks of broadcasting times. This became known for the magazine concept or participation advertising. It allowed a whole different variety of advertisers  to access the audience of a single TV show. Today known as 'commercial break' (it was all he's fault he came up with the idea and now we have to watch annoying commercial breaks :/ )

Madison avenue- how the mad men came to be 
In the 1950's , advertising was known for as a profession. It attracted both women and men , who wanted the excitement of using their creativity to make some significant amount of cash. Hard working, hard drinking , unconventional and often amoral, the flannel-suited ad man became an identifiable archetype , the epitome of a new kind of cool.



How has advertising changed with the progression of technology ?
Technology has made an significant amount of progress over the years towards advertising, many advertisement are now easier to make and edit, back in the days advertising and making advertisements were quite a struggle as there wasn't much people interested as they are today and they just didn't have better technology, adverts are mover funnier and eye catching, the producers have better ways of getting people to buy their products such as having something annoying as the go compare advert, where it is annoying and is stuck in your head, they have also spoken to the public and know what they want.

Advertising

The reason for why i have picked this advert is because it's one of my favorites of Cadbury advertisements, it has no words what so ever but catches the audiences eye. Normally adverts are annoying and always find you some how on the internet, but this advertisement is very funny, it is very memorable, the music easily noticeable, it is very outrageous, as you see a gorilla playing the drums that you wouldn't normally see.

Another advertisement that i think really gets to me is the seat belt print advert, its very memorable as it makes you think, its also very persuasive making you value your life and wear a seat belt to live another day. making sure you buckle up and stay alive.

Essay question

Explain how the following techniques are used in the sequence to create effects that fit into the film genre.

1) camera techniques:

 

Are used to show certain different angles of what the producers and directors are making. Theirs many different camera techniques such as;

• close up 
• different camera editing such as jump cut , fade and many more
• different camera angles such as low angle, high angle
• different music form intense to slow and calm music

The camera techniques are used to make the person watching it feel what they feel many different shot are used for example match on action this is a shot to show the continuation of a shot, if someone were to walk down the stairs this would be edited out to be replaced with a scene where you see the person feet going down the stairs and another scene where the person is at the bottom of the stairs stating that the person has walked down the stairs continuing to a different shot.

Another camera technique is fast paced editing this is mostly used for action films to show that a lot is happening signifying that its dangerous with flashing images of rapid gun fire. fast paced editing is when shots are edited together using lots of shots together quickly it has the effect that the action is happening very fast.

the effect that this shot will have on the audience will be thrilling and they will be in the edge of their seats to know what will happen next.

2) sound

Sound is used in many ways when it comes to media such as  using a sound bridge. A sound bridge is when music is linked into another scene to create tension to the next scene. The effects on the audience is to create tension and have the audience being on there seats wanting more. 

There are many different types of sounds such as;

• sound effects
• music
• Foley
• diegetic
• non-diegetic
• background sound

And many more. 

3) Editing

Editing plays a big part in media without editing films wouldn't be the same. There is many different types of editing and they are often used in most shots used to make films come to life. For example in the film avatar it was shot with a green screen and lots of editing without editing it would be very hard. Foley is one on the editing techniques used in the film making industries. Foley is when sound are replace or changed because they are hard to be heard in the actual filming process to make things easier Foley is used.

Examples of editing;

• Foley
• synchronous
• asynchronous
• green screen 
• CGI
• wipe 
• fade
• dissolve

and much more, 

sound terminology

sound terminology


There are different sound terminology's such as:

• Dialogue 
• Music
• Background sound
• Sound effects 
• Sound bridge
• Foley
• Diegetic
• Non-diegetic
• synchronous
• Asynchronous

 One explanation of sound terminology's is Foley, a video of explanation.

Convention Worksheet Homework

Look in book

Homework

Film: 1
Taken
Q1 the protagonist is Liam neeson, I know by the film plot that has been planned out, he's daughter has gone on a trip with her best friend only to be kidnapped by an Albanian mobster.
Q2 The antagonist is the Albanian mobster ,the film plot has made out that the Albanian mobsters have been in the business quite some time kidnapping and drugging their victims.
Q3 the elements of the film that proves to the audience that it is a action adventure film, by all of the action scenes where Liam neeson is fighting of the Albanian mobsters , the locations of the fighting scenes that is in a close area where transport and transport is available.
 Q4 The men are represented as strong and the women are weak in a stereotypical way

Film 2: Spider-Man
Q1 The protagonist in the film is spider man other known as peter Parker, Spider-Man is the protagonist by he's costume that he uses to hide he's identity.
Q2 The antagonist is doctor octopus , trying to destroy Spider-Man mad with power.
Q3 the plot tells a lot about what the sub-genre is in the film Spider-Man being superhero the location the fighting scenes are mostly in the city and are surrounding by civilians that are in constant danger, the music is always/ mostly thrilling in what will happen next and intense towards the main setting of the story plot.
Q4 the men are represented as cruel ( the robbers) , kind  (peter parkers grandfather) and brave heart-ted (Spider-Man).

Film 3:pirates of the Caribbean (the black Pearl)
Q1 Jack sparrow is the protagonist in other words known as jonny dept
Q2 The antagonist in the film is captain Barbarossa in other words known as  Geoffrey rush
Q3 the element that proves that this film is a action adventure is the fighting with swords in most scenes and going an adventure quest to win back Elizabeth swan another known as Keira knightly and e hearty music when the fighting scenes begin.
Q4 the men in the film are brave and strong and the women are too but in hard situations not so brave.


Film 4:
 Q1 the protagonist is frank Martin other known as Jason statham
Q2 the antagonist An American Gangsta known as Matt schulze
Q3 the plot tells a lot of the story the transporter, transporting a package that is moving and alive a woman ,this film has many action shooting scenes ,from locations to locations fire and explosions. Music in the car chases that have exploded and destroyed.
Q4 the men in the film are serious and strong the women however is a different story and have a stereotypical side of the story when the damsel is in distress.

Film 5
Q1 the protagonist is tony stark other known as iron man
Q2. The antagonist is Aldrich killian playing a wealthy part in tony Stark industries
Q3 The plot proves that this film is action adventure film based on all of the action that is full of fighting Scenes and large explosions also by the intense music.
Q4 the men in this film is very strong and powerful with big machines and have lots of power however the women is a different story of damsel in distress.